How to write an effective Product Brief

Try this three-part Product Brief to guide you through the solution-definition and delivery phases of your new feature or product. Template included in this blog.

What a Product Brief is (and what it isn’t)

The Product Brief will allow you to list all of your assumptions and start validating them. It is the manual for your product discovery.

Our Confluence integration in Slack updates us on new Product Briefs published
Our Confluence integration in Slack updates us on new Product Briefs published
Our Confluence integration in Slack allows us to keep up to date with new Product Briefs and Test Plans

The Product Brief Template

Our Product Brief template in Confluence
Our Product Brief template in Confluence
Our Product Brief template in Confluence

Section 1: Defining the opportunity

Section 2: Highlighting the risks and assumptions

The work done in solution-definition and validation phase of the product process will allow your team to have maximum impact with minimised effort, as you’ll only build products you have strong confidence will hit the market well. Hours spent in the discovery phase can save weeks in development time.

The Risks Section of our Product Brief Template in Confluence
The Risks Section of our Product Brief Template in Confluence
The Risks Section of our Product Brief template in Confluence. Using Marty Cagan’s Risks Framework.

Section 3: Defining the solution

Don’t get caught in the “we can’t measure it” trap.

Final Thoughts

Product Manager and Product Leader. Writing from experience. Often caffeinated. Passionate about what I do. Senior Manager for Product @talabat, Delivery Hero